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Technologies and Products
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Quality has been central to the development and production of automobile components at DENSO since the company's inception. Thanks in large part to this relentless quest for excellence, DENSO today supplies components and systems to automakers around the world. As the first step in the creation of any product, R&D is vital to preserving and enhancing quality. DENSO is constantly expanding its base of core technologies to hone its competitive edge by supplying products in step with and ahead of the latest market trends. Today, DENSO's R&D programs need to address the challenges posed by the restructuring and realignment of the global automobile industry. The greatest challenge is raising quality while lowering prices. There are many ways to accomplish this. We try to create products that suffuse existing functions and can be made in an innovative way that strikes just the right balance between cost and quality. We also use different materials and production processes to bring down costs. But any solution to this dilemma must originate at the R&D level. At the same time, R&D programs need to target three key aspects of automobile performance that will be most in demand by drivers and society at large: safety, environment, and comfort. Here, we will draw on core technologies to devise new ways to meet these needs, and in the process, elevate the DENSO brand to a higher plateau. |
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