On 6-8 October, DENSO (Japan) had an exhibition booth at the F1 Japan GP, held at the Suzuka Circuit in Japan.
Since DENSO supports the Toyota F1 Team, a Toyota TF106 car was on display.
Additionally, a series of booth events related to the F1 Team were held. The talk session by the third driver Ricardo Zonta was especially popular with over 300 F1 fans participating.
Also, there were photo sessions with the DENSO Iridium Power Girls and small games; all succeeding to raise DENSO brand awareness.

DENSO supplies spark plugs, radiators, oil-coolers and alternators to the Toyota F1 car.