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DENSO Group Community Service Day Activities case2008

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DENSO TOKYO CORPORATION Tokyo
"24-Hour Television" Charity Donation  Aug. 2008

The Head Office, other branches and their neighborhoods

Objective / Details of activity
The telethon g24-Hour Televisionh started as a charity project organized by a Japanese television company. Based on the theme gLove Saves the Earth,h the aim of the charity program is to introduce existing conditions of social welfare in Japan as well as around the world, and to appeal the need for assistance towards disadvantaged people.
We set up a collection box in the company, handed out flyers, as well as held a collection of contributions on the street outside the company.
Comments from participants
When one donates, it sets off a chain reaction for other people to donate. It was a wonderful experience, I'd like to take part in it again next year.
Number of participants / Number of associates
300
Japan

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