DENSO thinks that quality is first and is dedicated to Mono-Zukuri (making things). DENSO promotes development of human resources to improve one's techniques and capacity for technological development.
DENSO's capabilities enable us to provide innovative products to people around the world.
Making things that last
The heart of DENSO is our dedication to mono-zukuri -- the art of making things.
We consider the entire vehicle when developing systems, and the entire system when creating components.
Looking at the big picture helps us anticipate and solve problems and discover solutions we might not have considered.
At DENSO, there is no room for compromise when it comes to the quality of our products.
For that reason, in the 1970s we introduced an approach to development called "concurrent engineering."
In this system, a team of employees works together seamlessly in an end-to-end process.
Design, production and materials engineers work side-by-side with technicians to develop our products as well as the machines that make them.
This team of experts creates products that offer outstanding quality and reliability, and are easier and more economical to manufacture.
From innovation to quality
The environment, safety, comfort, convenience. Our focus on customer needs leads us to concentrate in these four areas, investing approximately 8 percent of consolidated sales in R&D activities.
The result? World-leading advances, such as the world's first low-speed adaptive cruise control technology, which adjusts car speed and distance to vehicles ahead, and the world's first pre-crash safety technology, which operates the brakes and retracts the seatbelts in an unavoidable collision.
Such ingenuity is the result of employee innovation, engineering, and design centers around the world.
Count on DENSO for new thinking as we find inventive ways to reapply and merge core technologies in new uses and fields, redefining quality to create new value.
Contributing to a better world
Everthing we do at DENSO is based on our philosophy:
"Contributing to a better world by creating value together through a vision for the future."
We're working for an advanced automotive society that allows harmonious coexistence between people and cars, by developing products that protect our planet and safeguard the well-being of those who inhabit it.
As a provider of advanced technology, systems and components used by every major automaker, we strive to maximaize eco-conscious engineering and minimize the impact of our products and production processes on the surrounding world.
Many DENSO innovations help society protect the environment and counter global warming.
By developing "Eco-factories" around the world, we prioritize eco-friendly activies while enhancing productivity.
Moreover, we go beyond our company walls to help our communities through employee volunteer activities and corporate philanthropy, doing our part as a caring corporate citizen of the world.