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Vision
DENSO VISION 2015
Achieving Our Goal
"Consideration" and "Fulfillment"
We will contribute to the achievement of a future automotive society where there are fewer worries about environmental hazards and traffic safety.


Action Principles
Sharing DENSO Spirit, we will make it the basis for achieving our Goal
DENSO Spirit is company assets we have cultivated since its founding, and condenses into Foresight, Credibility, and Collaboration of the DENSO Group.


Basic Strategy
[ Technological Development ]
I. Leading an Era by Offering New Value
Product Development Based on Research into the Future of the Automotive Society
Promoting technological development primarily focused on the environment and safety
New Business Development that Will Generate Dynamic Thinking and 'Incubate' New Business Ideas
Fostering dynamic thinking and seeking new business development
[ Business Operations ]
II. Localized Business Operations Enabling Higher Reliability
Our Way of Manufacturing that Deepens Our Reliability Worldwide
Consolidating the foundation of our global competitive edge by globaly sharing the DENSO Way of manufacturing
Business Operations that Adapt to Each Region while Adopting the Best Attributes of Each
Practicing manufacturing adapting to each region and business operations in harmony with each region
[ Management and Human Resources ]
III. Create an Evolving Corporation Based on the Global Wisdom of the DENSO Group
Management of DENSO Group Companies through a Framework of Collaborative Autonomy
Developing a management system which enables on-the spot management decisions
Encourage Associates who Constantly Strive to Innovate and Create
Supporting activities which produce team creativity utilizing individual talents
Slogan
Beyond All Expectations
The slogan encompasses our driving passion to surpass our previous achievements and break through the limits previously drawn around us


Relatinal Links
2010 Long-term Plan
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