DENSO’s initiatives in fiscal 2013
During fiscal 2013, the automotive market was strong, most notably in the United States and Asia, amid moderate economic growth in emerging countries. Automakers developed cars matched to diverse market needs around the world while making further efforts to improve environmental and safety performance.
Anticipating these needs, DENSO carried out extensive development of products that contribute to the environment and safety, including electronic control systems for hybrid vehicles, engine management systems for gasoline engine cars, idling stop systems and sensors for collision avoidance systems.
On a different front, the DENSO Group held DENSO Group Community Service Day in 29 countries and regions around the world. Under this project, DENSO, its associates and members of local communities joined together in promoting various social contribution activities, focusing mainly on the areas of harmony with the environment, welfare for persons with disabilities and the development of youth.
In Japan, we continued to implement support measures for restoration after the Great East Japan Earthquake. These included collaborating with assistance organizations in supporting the employment of persons affected by the disaster as well as the lives and schooling of children who were orphaned. We also implemented fundraising drives and dispatched associates to participate in local volunteer activities in the disaster-stricken areas.
Becoming a company that can make even greater contributions to society
The DENSO Group has formulated guidelines and visions at each stage of management and has continued to achieve growth while responding to changes in the business environment. With DENSO VISION 2015 serving as our guideline, since 2004 we have addressed various business and corporate social responsibility (CSR) issues. In my own mind, however, the question of “what DENSO must do to ensure it remains a company essential to society in the future” is one theme that has gradually become increasingly important.
Each and every DENSO associate, myself included, wishes to see DENSO become a company that plays a leading role in helping to solve a variety of issues in society as well as a trustworthy company in harmony with people in local communities. To become such a company, we must focus closely on long-term social changes, create our ideal images of society and the Company, clarify issues that need to be solved and boldly take on new challenges toward attaining our targets. For these reasons, I have asked associates in each region of the world to consider various issues and the Goal of the DENSO Group in 2020 based on the expected social changes in the future.
“The Road to Sustainable Growth”?To build a society that maintains the global environment and a good quality of life
“The Road to Respected Individual Life”?To create a society that respects every person of every generation as an individual, and free from pain or worry about accidents
In the near future, the global population is projected to reach 8.0 billion while the amount of CO2 emissions resulting from human activities is expected to increase to 3.5 times (2.5 times in 2011) the planet’s absorption capabilities. Additionally, in today’s automotive society, the number of cars owned has climbed to 1.5 billion (1.5 times the number in 2010). At this rate, the number of traffic accidents will also rise and two million people are expected to lose their lives each year.
I believe that a sustainable society capable of solving issues such as these is a society that does not push the planet to the brink and where people can live enriched lives. In working to achieve this, we have created our image of an ideal society in 2020 that envisions “Preserve the planet” and “Security and Safety.”
We have positioned these ideals as global common watchwords. Accordingly, the DENSO Group has declared that we will take our utmost efforts in environmental fields to reduce environmental impacts on society as a whole by focusing on fuel efficiency, CO2 reductions and energy saving, energy creation and energy storage technologies. Meanwhile, in the field of security and safety, the DENSO Group is committed to developing driving safety technologies that protect human lives while creating a society that ensures security and safety in peripheral domains of automobiles.
Valuing relationships with stakeholders and growing and developing together with society as the DENSO Group
The ideal company image we formulated for 2020 is to value relationships with all stakeholders and grow and develop together with society as the DENSO Group. In creating new value while solving major issues, we must continually possess our own set of values that emphasize fulfilling our social responsibilities, proactively engaging with society around the world and sharing aspirations with our many stakeholders more than ever before.
To enable the DENSO Group to become a company that creates a new automotive society and social systems as well as a trustworthy company in harmony with society in both local communities and the international community, I believe that, above all, it is important to possess high aspirations for proactively creating a better society and to put these aspirations into practice.
In January 2013, we formulated the DENSO Group Long-term Policy 2020, which embodies the image of the company that we aspire to become and the key points for changes we must make to become such a company. We have conveyed the ideas contained in our long-term policy to the approximately 130,000 associates at 219 bases in 35 countries that make up the DENSO Group and called upon them to carry out the tasks that will be undertaken by the Group as a whole.
In the future, every associate in the DENSO Group will take to heart our slogan of “Protecting lives, Preserving the planet, and Preparing a bright future for generations to come” and directly tackle a host of issues facing society while actively being involved in finding solutions.
As we strive to attain these objectives, I ask for your continued support and guidance.
President and CEO